Summarizing the Main Idea of Each Page

Organizing Content with Headings

People don't usually come to websites for leisure reading. They are looking for something specific. Make that as easy as possible.

Tips for Good Web Content

• Make sure people can scan headings to get the gist of the story without reading every paragraph.
• Use sequential headings (h1, h2, h3, etc.) for clarity.
• Use lists instead of long paragraphs when it makes sense. Lists are easier to read.
• Keep paragraphs short and to the point. Provide links to relevant content when necessary.
• End each page with a call-to-action (CTA) directing users to the next page.
• Attach links to descriptive anchor text. Avoid phrases like "click here."

End each page with a call-to-action. A CTA is a sentence that tells the user what to do next and provides a link to the next page.